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- What it actually takes to build a Top 10% Global Podcast.
What it actually takes to build a Top 10% Global Podcast.
Hint: It’s not viral clips or a $5,000 studio. It’s showing up on the days when nobody is watching.
Check out last week’s newsletter: Is It Just Me, or Has 2026 been a lot already
4 years of Podcasting Taught me This Uncomfortable Truth

The older I get, the more I value consistency over intensity.
Whether that’s work, life, or relationships, it’s easy to get fixated on something new, exciting, or intense, and lose sight on the things that are consistent and are more meaningful long-term.
Before I start anything new, the first thing I ask myself is, “Can I be consistent with this?” and if the answer is no, then I don’t do it.
For those who have been following me for a while, you may remember that I had another podcast called Six Minute Saturdays which I released concurrently with the IncrediPaul Leadership for 33 straight weeks. Life happened a couple years ago, so I took a hiatus from it and eventually cancelled it. I realized that I didn’t need another podcast to release solo episodes which is a reason why I’ve been doing that more consistently since last May and that has been great.
I have thought about starting other podcasts, but I can’t put in the amount of effort into it for it to be as consistent as I would like, so I’ve helped with producing a couple other shows. Maybe one day I’ll start another podcast, but that’s on pause for now even though I have a couple ideas for podcasts. Happy to share them if anyone is looking for an idea for a podcast.
In lieu of starting my own podcast, I’m being more intentional about helping others find their voice with podcasting and launched the IncrediPaul Podcast Community since the beginning of the year. It came from various people asking questions about podcasting and realizing that a lot of people have no idea where to start, or don’t have the support to keep going with a podcast.
There’s a lot of noise and so many things that you could be doing with a podcast and yeah there are full time podcasters, but I don’t think people really know what that really means.
Podcasting is a tool and no one makes money just from simply having a podcast. You make money from advertising on the show or whatever platforms attached to it or selling products. But before you can even reach that point, there’s a lot effort needed to be effective even if you have a large platform. Every podcaster who’s been doing it for a year understands Social Media likes and views don’t immediately translate to podcast streams and vice versa.
It takes time and consistency and proud to say that even though I never really set out to be a podcaster and didn’t really start calling myself a podcaster until last year (even though I’ve been doing it 4 years), I’m a top 10% Globally ranked podcast and have gotten to interact with so many incredible people because of podcasting.
So, if you’re looking to start a podcast or you know someone who needs support with their podcast and you want someone who’s been consistent and shows up on good days, ice storm days, or whatever life throws your way, then I’m your guy.
If you want someone really flashy or a lot of fluff, then that’s not me but I do also know those people and if you’re willing to pay that cost I can connect you with them.
Is this the year that you finally start you podcast?
I think so and I’d love to help. Click the link below to learn more about the IncrediPaul Podcast Community and reply back if you have any specific questions!
TL;DR: Consistency beats intensity every time. I built a Top 10% global podcast not by being "flashy," but by showing up when it was hard. Stop chasing viral peaks and start building a sustainable platform. If you're ready to start your podcast the right way, I’m here to help
STREAM THIS WEEK’S EPISODE
In this incredible conversation, Dr. Arthur L. Burnett II, a renowned urologist and advocate for men's health, shares his journey from humble beginnings to becoming a leading figure in the field of urology. He emphasizes the importance of mentorship, resilience, and community support in overcoming challenges, particularly for underrepresented groups. Dr. Burnett discusses his groundbreaking research in men's health, particularly prostate cancer, and the need for awareness and early testing. He highlights the connection between men's health and their sense of identity, advocating for a holistic approach to healthcare that addresses both physical and psychological aspects. The conversation concludes with insights into Dr. Burnett's future projects and the importance of empowering the next generation of leaders in healthcare.
INCREDIPAUL PODCAST COMMUNITY
If today’s post wasn’t enough, here’s a the banner and link again to join the Podcast Community. Don’t wait!

Join a community of creators, dreamers, and doers who are turning their ideas into impact.
LEADERSHIP QUOTE
““There is a difference between interest and commitment. When you're interested in doing something, you only do it when it's convenient. When you're committed to something, you accept no excuses, only results.”
CHECK OUT RECENT EPISODES OF INCREDIPAUL LEADERSHIP
Reminder new episodes come out every Monday at 6am Central Time. Check it out by going to incredipaul.org/podcast or stream on the following platforms: YouTube, Apple, Spotify, YouTube Music, Amazon and More.
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